For Your Viewing Pleasure: McShwarma Commercial

You may recollect how I mentioned the McShwarma advertisement a few days ago, which I thought was a classic. Well, since my post, other Israeli bloggers have also expressed their admiration for it. Shai has gone one step further, providing the following links for your viewing pleasure:

- Here to watch it

- Here to download

Notice how spot-on the actors are, as well as how far off I was with the dialogue.

Update: For those not familar with Israel, the reason that the punchline in this commercial is so funny is that Israelis are not known for their “politeness” (although Israelis have hearts of gold). The commercial is thus a clever commentary on Israeli society.

Update (4/8/2007): Seems the above links no longer work. Not to worry:

About Aussie Dave

An Aussie immigrant to Israel, Aussie Dave is founder of Israellycool, one of the world's most popular pro-Israel blogs (and the one you are currently reading) He is a happy family man, and a lover of steak, Australian sports and girlie drinks


  • D.F. Moore

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    Spotter (18)

    De kans dat ik ooit een McDonalds binnenstap wordt er niet groter door, maar de McDonald’s McShuarma-commercial uit IsraÎl is briljant. Een prachtige persiflage op de fastfood-conversatie uit Pulp Fiction. En kijk nog maar eens goed, het zijn echt niet…

  • Anonymous

    That’s awesome — thanks!


  • Anonymous

    Thanks for the link, I loved the commercial and had to have one.

    I had the McShwarma at Ben Gurion Airport McDonalds. At first it was good, because it was warm, but when it cooled down, the real taste came out. It was a real experience I think everyone should try once, then go to Moshiko on Ben Yehuda and get a real one.

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  • EVa

    Could somebody tell me, what the tied up mcdo-clerk is saying when they open the trunk – and please translate it for me?

  • Shy Guy

    The guy in the trunk says “Mah Ani Kashur”, which means “how am I connected [to this]“. But the word “kashur” also literally means “tied up” or “bound”. Play on words, just for a simple pun.

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