Flourishing
A commercial with a blatant anti-Semitic motif that is being broadcast on Czech public television has come under fire from Israelis and Jews in the republic. Following protests, the advertisers announced they would stop broadcasting the ad as of tomorrow. The ad was produced by Mountfield, a company marketing home and garden products. Broadcast on both Czech public TV channels, the ad shows a customer wishing to buy a saw for less than its listed price. When the vendor refuses, the customer dresses up as an ultra-Orthodox Jew and manages to bargain with the vendor until he gives him an 80 percent discount. At the end of the scene, the “ultra-Orthodox” customer leaves mumbling to himself “80 percent off … that’s not such a big deal.”The Israeli ambassador in the Czech Republic, Arthur Avnon, and the curator of the Jewish Museum in Prague, Leo Pavlat, demanded that Mountfield pull the ad. A company spokesman said over the weekend “at the request of Israel’s ambassador, the ad will not be broadcast as of Monday this week.”The spokesman refused to apologize, saying the ad was intended to describe the “positive aspects” of a skillful Jewish merchant – a figure frequently described in literature, the company said – “to show customers how to best take advantage of company reductions.”
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