BDS Fail Of The Day



SodaStream International Ltd. surged the most on record in New York after the Israeli maker of soda machines said it will roll out its products at Wal-Mart Stores Inc. in the U.S. by the end of May.

Shares of the Airport City, Israel-based company climbed 26 percent to $36.90 by the close by in New York, the sharpest rise since the company’s initial public offering in November 2010.

SodaStream will begin selling two of its products this month at 2,900 Wal-Mart stores in the U.S., Daniel Birnbaum, chief executive officer of SodaStream, said in a conference call with analysts today after the company reported earnings. Wal- Mart is the world’s largest retailer.

“Wal-Mart is a bridge between their current sales in big- box retailers to where they want to be selling, which is supermarkets,” Jim Chartier, an analyst at Monness Crespi Hardt & Co., who has a buy rating on the stock, said by phone from New York today. “Wal-Mart has very high foot traffic. It’s a big deal and will help them sell a lot more machines.”

SodaStream’s first-quarter profit rose to 55 cents per share in the first quarter from 35 cents a year ago, beating the 44-cent median estimate of seven analysts surveyed by Bloomberg.


About Aussie Dave

An Aussie immigrant to Israel, Aussie Dave is founder and managing editor of Israellycool, one of the world's most popular pro-Israel blogs (and the one you are currently reading) He is a happy family man, and a lover of steak, Australian sports and girlie drinks

Facebook Comments

  • Shy Guy

    Let them drink the waters of Gaza.

  • spindok

    I want to thank the BDSrs for their contribution. I was thinking of getting one of these anyway. I like fizzy drinks but most of them are too sugery for my taste. With this I can make it however I like.

    Now that I know it is an Israeli product I will certainly buy one. I will also pick up an extra one for my offspring. I also did not know you could get them at Wal Mart and now I do.

  • Inesa

    It wouldn’t be so comical if in addition to being so deeply misinformed and misguided, they wouldn’t also be so utterly stupid. The silly woman said herself that the poor palestinians who work there have no rights and get paid less than Israelis…. So, are they being forced to work there? Or are they choosing to work there even if the wages are lower (even giving the bds the benefit of the doubt). If they are choosing to work there (despite that Israel is the big bad everything), the wages and conditions and job opportunity must be better than on Palestenian territories. So, if only they could join the dots,…… the first to lose jobs if the company was going down, would be the ones with no rights. Yes, I’m sure these hard working Palestinians would be so grateful to bds for costing them their livelihood. I would so love to nail Khaled Abu Toameh’s article to each of these losers’ foreheads, and then they would have all his helpful suggestions as to how to help.

Israellycool is testing Sovevos. Click for more info.