Latest posts by Brian of London (see all)
- Confirmed: “Critical Technological Assessment In Israel” Nuclear Report Release Not Blocked By Israel - March 29, 2015
- Sincerest Form Of Flattery Moment: UK Government Copies The IDF’s Talpiot Scheme - March 26, 2015
- Muhammad Zoabi Forgave Bibi Habibi In Person - March 24, 2015
- App Of The Day: Via Is Not Just A Road In Rome - March 24, 2015
- App Of The Day: Parking Polly Electrified Me - March 23, 2015
I have a long OpEd at the Times of Israel with the provocative title “Better Place has failed?”
Electric car company Better Place has failed to market their amazing product in Israel correctly. They can still turn it around and become a huge success.
While Israel is the Startup Nation, the vast majority of Israelis are not early adopters of new technology. They want to see something in the hands of millions of Americans before they will commit. And a completely new kind of car in Israel is a huge commitment.
A Startup Nation exists because Israel has a slightly high proportion of motivated people willing to take a chance. But those people willing to start their own companies and take chances are still a tiny proportion, even in Israel. You can’t make a business selling just to them.
So while it seemed obvious to start selling in Israel, those who live here see a more nuanced picture.