Breaking News: Old Media Bypass At IDF

From twitter tonight I noticed the following tweet from Avital Liebovich who is stepping down as the chief IDF Spokesperson.

She is being replaced by Maj Peter Lerner who is also an active tweeter. On follow up Avital revealed where she is going next: Head of Interactive Media, namely leading the social networks.

I think this is of HUGE significance. Avital is obviously moving up the ranks not down. The position of head IDF Spokesperson used to be the top: she was the primary face of the IDF for the world’s main stream media. And where is she going now? Twitter and Facebook!

Sick of the ridiculous treatment at the hands of the world’s media, the IDF began a move to getting it’s message out direct first with its own blog and now via every possible social channel. And they’ve had huge success. Often, and especiallay with help from us in the blogosphere to promote and expand, they’ve been able to make the mainstream media look slow, out of touch and down right stupid.

So I think this is a very significant move and, of course, I haven’t seen the main stream media remark on it as yet.

About Brian of London

Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include electric cars, world peace and an end to world hunger. Besides blogging here, Brian of London now writes at the Times of Israel. Brian of London also hosted Shire Network News

Facebook Comments

  • Aussie Dave

    The tweet embeds don’t seem to be working

    • Brian of London

      yup, it might be a problem at twitter. I hope it clears up.

  • Jim from Iowa

    I agree completely, Brian. Social media and alternative media such as IsraellyCool are great at getting out the truth about Israel to the greater public. I think this is particularly true with the under-30 crowd, of which, alas, of which I have not been a member for quite some time (I still have vivid memories of “The Sonny and Cher Show.”)

  • Norman B.

    If the mainstream media remark on this, it will only be a bland denial of bias. Otherwise, they have nothing to say that would not call attention to their failings.

  • The Dickaling

    Can someone send me some new women’s panties? My old ones all have large yellow stains!~

    Your Iranian friend, Dickie SIlverstein

    • Jim from Iowa

      Reading your blog is shear torture. It’s akin to being forced to watch a Steven Seagal action flick or being taught Latin by the nuns in Catholic school. Please end your hideous blog for the sake of all mankind.

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