And After All The BDS Against SodaStream What Happened?

From the New York Times:

SodaStream — the Israel-based industry leader, which began sales in the United States in 2009 — reported that annual sales worldwide rose to $436.3 million in 2012, from $289 million in 2011. According to Yonah Lloyd, president of SodaStream International, the company sold about 3.5 million machines last year. Because of its nimble approach to manufacturing, SodaStream landed on Fast Company magazine’s “World’s 50 Most Innovative Companies” list for 2013, alongside Apple and Google. (The company has also attracted unwanted attention, including a boycott, because some of its plants are in the West Bank.)

Tell me again, what does BDS achieve?

About the Author

Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include world peace and an end to world hunger. Besides blogging here, Brian of London now writes for PJ Media. Brian of London also hosted Shire Network News

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  1. Jim from Iowa says:

    Sodastream…yum…tastes like victory. I love the taste of Sodastream in the morning. Charley don’t surf…or buy Sodastream. Their loss.

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