Latest posts by Varda Epstein (see all)
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Everybody likes Pharrell Williams’ song Happy. Maybe that’s because everyone likes being happy. But probably also because the song really rocks. It’s Pharrell’s voice, tripping ever so lightly over the notes with that bit of jazzy blues. It hits just the right tone and the swing of that beat? Well, it’s addictive.
That’s why everyone, all over the world, is out shooting clips of random people being happy to Happy and jamming to the cool and mild rhythms of Williams’ big hit. Israelis are no exception to the rule and why should they be? The 11th happiest country is getting happier all the time, according to Israel’s Central Bureau of Statistics which states that 88% of Israelis are happy with their lives compared to just 83% in 2002.
So maybe you were surprised that Pharrell Williams picked an Israeli clip of Happy to be aired at the United Nations’ International Day of Happiness, on March 20, but here at Israellycool, we took the news in stride. Williams, who has won 7 Grammy Awards for his rapping and recordings, got together with the UN Foundation to pick out the top 80 covers of Happy to be streamed on the ‘Net throughout the day. There were reportedly 800 youtube clips to choose from, with the Happy Tel-Aviv-Yafo clip the only Israeli video chosen for the event.
The homegrown clip was produced by Israel21C and at the time of this writing has over 225,000 views. When you watch it, you’ll see why. You won’t be able to sit still. You’ll have to jump up out of your seat and move to the groove.
You may want to add this to your “favorites” playlist.