What’s In Your Food?

Consumer Physics SCIOEver wondered exactly what was in something you were about to put in your mouth? Now, courtesy of another Israeli startup, you can point a little key ring gizmo at whatever it is and find out what it’s made of!

Consumer Physics launched a Kickstarter campaign yesterday and scored some major air time on the main Israeli TV News demonstrating this amazing device.

Meet SCiO. It is the world’s first affordable molecular sensor that fits in the palm of your hand. SCiO is a tiny spectrometer and allows you to get instant relevant information about the chemical make-up of just about anything around you, sent directly to your smartphone.

Out of the box, when you get your SCiO, you’ll be able to analyze food, plants, and medications.

For example, you can:

  • Get nutritional facts about different kinds of food: salad dressings, sauces, fruits, cheeses, and much more.
  • See how ripe an Avocado is, through the peel!
  • Find out the quality of your cooking oil.
  • Know the well being of your plants.
  • Analyze soil or hydroponic solutions.
  • Authenticate medications or supplements.
  • Upload and tag the spectrum of any material on Earth to our database. Even yourself !

Here’s the video and you can go to Kickstarter if you want to place a pre-order for this product. It’s backed by some leading Venture Capital firms and has a very solid management and development team.

About Brian of London

Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include electric cars, world peace and an end to world hunger. Besides blogging here, Brian of London now writes at the Times of Israel. Brian of London also hosted Shire Network News

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