Seemed like a good idea at the time?
JERUSALEM (Reuters) – Israeli police were not amused by a British Airways advertising campaign that placed hundreds of road signs in Israeli cities directing drivers to Buckingham Palace and other London landmarks.
“They look very much like official traffic signs and we think they may confuse drivers,” a police spokesman said on Tuesday. He said police had written to the airline and municipalities to demand their removal.
British Airways said the signs – right turn for Hyde Park, left for the London Eye and straight on for Buckingham Palace – would come down anyway on Wednesday at the end of a two-week “London is closer than you think” campaign.
I have actually seen these signs near the French Hill intersection, on the way to Beit-El, and was a bit confused. Trust me – you do not want to get too confused driving in that area.
