Did Ben & Jerry’s Bite Off More Than They Can Chew With July 4th Tweet Debacle?
David Lange
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On July 4th, Ben & Jerry’s served a few scoops of self-righteous douchery with this tweet:
So according to Ben & Jerry’s, the US is indigenous land yet, when it comes to the Jewish people, Judea and Samaria isn’t, despite Jews having lived there for well over 3,000 years. Got it.
Then this happened:
Ben and Jerry’s parent company Unilever has lost about US$2.5 billion in market capital after people said they would boycott it for opposing the Fourth of July.
Unilever’s shares fell by .75% after its latest trading day, according to the Thursday data, which shows the company’s stock price has fallen to $51.31. It said its day range was from $51.04 to $51.40.
Its one-year range has been from $42.44 to $55.99. This drop has contributed to its market cap falling to $131 billion from $133.5 billion.
While these numbers have indicated a decline, the data said there are 2.5 billion outstanding shares. It added the revenue per employee is $497,130.
This price is a slight drop from it trading at $52.28 when trading closed on Monday. There was no movement on Tuesday because of it being the Fourth of July, but its prices fell on Wednesday to as low as $51.63.
As of the time of this post, the stock price is even lower:
Perhaps Ben & Jerry’s do not really care about parent company Unilver’s stock price. But I am assuming they really do care about this:
Ben & Jerry’s called on the U.S. to return “stolen indigenous land” to American Indians during its Independence Day message last week. Now a tribe in Vermont is asking the famous ice cream company to personally partake in that effort.
Don Stevens, chief of the Nulhegan Band of The Coosuk Abenaki Nation, told the New York Post on Friday that Ben & Jerry’s headquarters in South Burlington is located on Western Abenaki land.
If the company is “sincere,” Mr. Stevens told the newspaper, then he “looks forward to any kind of correspondence with the brand to see how they can better benefit Indigenous people.”
No response yet from Ben & Jerry’s, but I assume it is something like this:
(never gets old)
Time for a new flavor, methinks. Karmamel’s a Bitch anyone?
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David Lange
