Better Place’s first television commercial is hitting screens tonight in Israel. It’s in English (with Hebrew subtitles) which is actually quite common here and seems to confer an element of coolness as being something for the rest of the world AND Israel.
I also like the reverse psychology of telling Israelis that the car might not be right for them. This is bound to wind them up.
About the Author
Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include world peace and an end to world hunger.
Besides blogging here, Brian of London now writes for PJ Media. Brian of London also hosted Shire Network News
"..the notorious Israellycool.com, which gently skips between right-wing rants against Islam, posts about science fiction and - what else? - blogs about the Eurovision song contest." - Tim Jonze, The Guardian