The Strange Customer Meeting
On Sunday night Better Place held a meeting for customers at their Visitor Centre in Glilot. Around 60 cars and their owners came. The meeting was largely to explain the circumstances surrounding the recent separation from the founder, Shai Agassi, and current developments and progress.
What I want to convey, however, is the nature of the comments from customers directed back at Better Place. The most serious complaint anyone had was that the Renault Fluence ZE (like a great many cars sold today) doesn’t have a spare tyre! It comes with a pump and a spray can of goop. I agree this is an issue, but it’s not really Better Place’s fault.
Beyond that and discussions of icing and range prediction, this group of customers were hugely interested in how Better Place can do better in selling the cars! This is almost contrary to a customer’s interests. The more cars there are, the greater the chance of having to wait for a battery but that doesn’t really enter our heads. We just want the company to succeed because we are all so overwhelmingly happy with the service and the car. Obviously it isn’t in anyone’s interest for Better Place to fail completely but this doesn’t explain the enthusiasm which existing owners have for explaining why they love their electric cars.
If I had to describe what was strange it was that the customers sounded more like frustrated salesmen not getting enough support from head office! Where is the advertising?; where is the multi-lingual communication?; why isn’t the CEO on TV or in the press attacking false claims? These are not the comments of customers, they’re more like concerned staff.
We discussed the navigation and range prediction system and the head of that program told us about the upgrades that are in the works. As I have noted, it’s excellent on the flat but does need work predicting range when hills are involved. A fix for this is coming very soon.
Here are a few of the tweets I sent out during the meeting:
Describing new CEO Evan’s work with Holden in Australia @btrplc #custmeeting
— Brian of London (@brianoflondon) October 28, 2012
Comparing the “loses” so far with an investment in Kvish6 (toll road) @btrplc #custmeeting
— Brian of London (@brianoflondon) October 28, 2012
Question about when battery range can be upgraded. 160km that was promised was never correct@btrplc #custmeeting
— Brian of London (@brianoflondon) October 28, 2012
Another customer explaining how often he talks about and demonstrates his car. I know the feeling! @btrplc #custmeeting
— Brian of London (@brianoflondon) October 28, 2012
More interested in satisfying customers than in the actual numbers but wants 4000 on road by 1st anniversary of sales@btrplc #custmeeting
— Brian of London (@brianoflondon) October 28, 2012
Lots of new features coming to Oscar in advanced QA right now@btrplc #custmeeting
— Brian of London (@brianoflondon) October 28, 2012
About the Author
Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include world peace and an end to world hunger. Besides blogging here, Brian of London now writes for PJ Media. Brian of London also hosted Shire Network NewsFiled Under: Brian of London
[...] and I don’t just do that for the fun of it. But a very new owner who I sat next to at the customer meeting a week ago did exactly that and sent me his comments which I can share with you. It was his first trip out of [...]
[...] fact, as I wrote about our unusual meeting, the customers are mostly upset over the company’s poor ability to promote and sell cars! [...]
[...] are all so overwhelmingly happy with the service and the car,” an owner known as Brian of London wrote in a blog post after a recent meeting of owners organized by the company; not surprisingly, the feedback was [...]
[...] are all so overwhelmingly happy with the service and the car,” an owner known as Brian of London wrote in a blog post after a recent meeting of owners organized by the company; not surprisingly, the feedback was [...]
[...] is still developing networks in Israel and Denmark. And the small handful of Better Place customers seem to be quite pleased with the cars and the [...]
[...] pulling out of Australia and the United States). And the handful of existing Better Place customers seem to be quite pleased with the cars and the [...]
[...] are all so overwhelmingly happy with the service and the car,” an owner known as Brian of London wrote in a blog post after a recent meeting of owners organized by the company; not surprisingly, the feedback was [...]
[...] are all so overwhelmingly happy with the service and the car,” an owner known as Brian of London wrote in a blog post after a recent meeting of owners organized by the company; not surprisingly, the feedback was [...]