The beauty and cosmetics industry seem to be making a concerted effort to include Muslim women on their campaigns, as two recent news items show. But what they also unfortunately show is how beauty can often be only skin deep.
Amani Al-Khatahtbeh, 26, known by her blogging name MuslimGirl, was recently announced as the winner of Revlon’s Changemaker Award in honor of her advocacy for Muslim women. However, she quickly announced herself as an Israel hater, rejecting the award because of Gal Gadot’s involvement with the company.
This is why I couldn’t accept @revlon’s Changemaker Award celebrating their new #liveboldy campaign featuring @gal_gadot. It means so much to me when @muslimgirl’s work is recognized and elevated in spaces from which we’ve been traditionally excluded. But that’s what makes it even more important at this moment to elevate and stand up for ALL women and girls. This shouldn’t have to be said, but we can’t accept role models that support the oppression of women and girls in other parts of the world. Especially after we just celebrated MLK Jr. and as we approach the one year anniversary of the Women’s March, we all have an URGENT obligation to talk back, speak our truths, and insist on the right side of history. The personal is political — yes, even, and ESPECIALLY, when it comes to beauty — and I don’t know about you, but my feminism is inclusive of ALL women and nothing less. That’s what being a changemaker means to me.
A look at her social media accounts reveals she’s been hating on Israel for years, spreading blood libels, mourning over palestinian terrorists, and comparing Gaza to the Warsaw Ghetto, among other things.
Meanwhile, L’Oreal recently announced they cast Amena Khan, a British beauty blogger who wears a hijab, for a major hair care campaign.
Yeah, about this:
apparently, this does not include “Zionists”
Some Internet sleuths dug up some old tweets of hers (which she has since deleted, but have been saved here). Again, blood libels and delegetimization of the state of Israel are apparent.
What we are seeing in both these cases is how pandering to Muslim women – in an effort to be more “inclusive” – is actually at the expense of Israel and the Jewish people.
Apparently, hating on Jews is always in Vogue.
Update: Amena Khan has decided to step down from the campaign, and says she regrets the tweets.