More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

McShwarma Reloaded

Thanks to my McShwarma post *, this fantastic commercial has now been exposed to hundreds of thousands of people around the world.

 

And it would seem that my fellow Israeli bloggers and I are not alone in lauding its brilliance. Here are some of the reactions I have seen elsewhere in the blogosphere:

 

  • “WOW. This ad.. for the McShwarma sandwich at Israeli McDonalds is fantastic!” – OxBlog
  •  

  • “But this spot for the ‘McShwarma’ is one of the better commercials they’ve done in awhile. In fact, why can’t we get something of this caliber in the States, rather than the lame, hip-hop wanna be ads they’re running? And the “McShwarma”, too! – No Payne- No Gain

     
  • “Why can’t the McDonald’s Corporation have this much fun in the States? Aside from being 11 years late to the party, that sort of thing might impart a little more street cred to the brand.” – publicOrgtheory.com
  •  

  • “Everyone seems to be linking to this ad for the McShwarma sanwich served in Israeli McDonalds. It is pretty cool and is a great ad..” –  Dispatches
  •  

    Who knows? Perhaps this commercial is doing alot for hasbara (Israel’s public relations) right now. (It might even turn a few British people on to the idea of visiting!)

     

    If so, then I find it ironic that I would first see this commercial during airing of The Ambassador, a show with the ultimate aim of finding an appropriate person to promote Israel in the eyes of the world.

     

    * With a huge shout-out to Shai, who was the first blogger to actually provide the links to the clips after I requested them last week. I may have gotten the Instalanche, but he certainly deserved it.

    About the author

    Picture of David Lange

    David Lange

    A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
    Picture of David Lange

    David Lange

    A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
    Scroll to Top