Australians have a reputation as being generally no-nonsense, and not afraid to speak their minds. Take this advertisement, by the Australian Meat and Livestock board, for example (hat tip: A Western Heart).
Warning: If you belong to PETA, you will be offended. At least I hope so. (And please feel free to read this as well).
Update: The ad has caused some controversy in Australia, but will stay on television.
By the way, the man speaking in the ad is former Australian Rules football former star Sam Kekovich. Anyone familar with the sport will understand that he is probably not to be messed with.
Here is some more on Sam, including some quotes.
And here is his column for the ABC.