John Cleese To Lay It On Thick For Israelis

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A few months ago, I posted the exciting news that comedy legend John Cleese would be joining the cast of an Israeli film.

Well, he had to pull out due to medical reasons (and was replaced by Patrick Stewart), but the good news is he may appear on Israeli screens for a different gig.

The end of the summer is here and children around Israel are preparing to go back to school. The famous Israeli school snack — chocolate spread sandwiches — is also gearing up for its return to schoolbags.

Famed British actor John Cleese has been recruited by one of Israel’s most-popular chocolate spread producers, Hashahar Ha’oleh, to promote their spreads, Israel Hayom has learned.

A set of commercials were filmed last weekend at Cleese’s home in Monaco, under the direction of the Inbar, Merhav, Shaked Advertising agency, and will aim to convince Israeli parents that Hashahar Ha’oleh chocolate spread is really the most filling option for their growing children.

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Hashahar Ha’oleh was not prepared to give up on Cleese and because he could not fly to Israel, they flew to his home in Monaco. The entire production staff was flown out from Israel to make the commercials, with Cleese apparently receiving $50,000 for his participation.

This won’t be Cleese’s first foray into selling the delights of chocolate. And judging by his previous effort, we are sure to get some laughs.



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An Aussie immigrant to Israel, David Lange is founder and managing editor of Israellycool. He is a happy family man, and a lover of steak, Australian sports and single malt whisky.