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Saudi Arabia Launches First Anti-Domestic Violence Campaign

Saudi Arabia recently released its first ever advertising campaign condemning violence against women (hat tip: Claudia)

It’s 2013, but Saudi Arabia has only just started informing its citizens that domestic violence is wrong.

The Middle Eastern country — which is ranked 131st out of 134 countries for gender parity in the World Economic Forum’s 2012 Global Gender Gap Report — has released its first ever advertising campaign condemning violence against women.

The poster features a woman in a burqa with a black eye next to the slogan “Some things can’t be covered: Fighting women’s abuse together”.

It is the first ad for the King Khalid Foundation’sNo More Abuse campaign, which encourages Saudi women to report domestic violence.

Currently, all Saudi women are under the guardianship of a man, usually their father, brother or husband, so most domestic abuse is not reported. Violence against children, particularly female children, is also believed to be endemic.

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The King Khalid Foundation’s anti-domestic violence ad (translated from Arabic by BuzzFeed)

Hmm. I am guessing this cleric won’t be too happy about it.

Meanwhile, in an Israellycool exclusive, I can reveal the soon-to-be-released follow-up poster.

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About the author

Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
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