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Bad Moments In Branding: iSmart..Not So Much

The iSmart travel charger has what looks like a pretty snazzy logo, which resembles a battery.

ismart

Alas, when you turn it upside down…

ismart

Deliberate or just a terrible coincidence?

Hat tip: Liya on Facebook

About the author

Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
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