The Jerusalem Post reports on how a senior Vice President at Amazon Web Services (AWS) wore a necklace showing “Palestine” instead of Israel in a promotional video for an upcoming conference:
Dr. Ruba Borno, a senior Vice President at Amazon Web Services (AWS), recently stirred controversy by wearing a necklace featuring the map of “Palestine from the river to the sea” in a promotional video for the company’s upcoming re:Invent conference.
Many are outraged by the anti-Israel message, particularly given Amazon’s silence regarding the abduction of its employee, Sasha Troponov, on October 7, who is being held captive by Hamas.
In the video, Borno invited viewers to join the tech event set to take place in December in Las Vegas. However, a striking piece of jewelry—a necklace shaped like the map of Israel but displaying the Palestinian flag in place of the Star of David—dominated attention.
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The necklace’s message is clear: “Palestine from the river to the sea,” a phrase widely considered antisemitic and a call for the destruction of Israel.
Borno’s choice has sparked anger, particularly as it comes in the wake of Troponov’s kidnapping. Troponov, an Israeli hardware engineer at Amazon, was abducted by Hamas and is among 101 hostages still held by the terrorist group.
Amazon has yet to make a public statement on either Troponov’s abduction or Borno’s politically charged accessory.
Here, I fixed it for you:
While Amazon have not made a public statement, their silence speaks volumes. And we can safely assume they know about this issue, as evidenced by the video being quietly removed from social media:
As for Borno, she describes herself as a “a Palestinian refugee who fled Kuwait” (because the UNRA definition of “refugee” is wider than the regular definition and includes descendants of refugees).
Borno is a Palestinian refugee who fled Kuwait during the first Gulf War with her family in 1990. Forced to abandon all their possessions and savings, her family was given just three days to evacuate to the United States, leaving behind everything they knew.
“We came to the United States with nothing,” Borno said. “The only thing that my parents had was their education. Any money they had, any businesses they built, that went away instantly, so the idea that the only thing that stays with you is your own learning and your own skill set is really ingrained in me. Education is the one thing that no one can take from you, and that’s why I feel so strongly that it is the single best investment you can make.”
No prizes for guessing what type of education she received when it comes to Israel and our right to exist.
