Has blogging really taken off? Not according to a new study.
The Pew Internet and American Life Project, in a study released Sunday, found that somewhere between 2 percent and 7 percent of adult Internet users in the United States actually keep their own blogs.
Of those, only about 10 percent update them daily, the majority doing so only once a week or less often.
“The impression out there is that a lot of the blog activity is very feverish,” said Lee Rainie, the Pew project’s director. “That’s not the case. For most bloggers, it’s not an all-consuming, all-the-time kind of experience.”
