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Majority of Journalists Use Blogs

The results of a survey conducted by PR and Marketing firm Euro RSCG Magnet and Columbia University has found that journalists are increasingly turning to blogs for their information.
The survey’s findings include the following:
  • More than 51% of journalists use Weblogs regularly, with 28% relying on them for day-to-day reporting (this is above the percentage of the general US population that reads blogs)
  • 70% of journalists who use blogs do so for work-related tasks.
  • 53% use blogs for finding story ideas
  • 43% use blogs for researching and referencing facts
  • 36% use blogs for finding sources
  • 33% use blogs as a way of uncovering breaking news or scandals
  • 68% of journalist respondents agree that blogs will become a more popular tool for corporations seeking to inform consumers
  • 56% of journalist respondents agree that blogs will remain an independent and unorthodox means of disseminating information.
  • Despite these relatively high figures, only 1% of journalists believe blogs are credible. What does this tell you about the journalists?
    As the Aaron Kwittken, the CEO of Euro RSCG Magnet, said:
    “The findings of this year’s study simply validate what we have known for some time: that blogs are playing a more significant role in the way information is transmitted to readers and journalists alike, and may profoundly alter the media and communications landscapes. The fact that the media are using blogs for reporting and research also demonstrates that blogs have an enormous potential to not only influence the general public, but to influence the influencers – journalists and the media – as well.”

    About the author

    Picture of David Lange

    David Lange

    A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
    Picture of David Lange

    David Lange

    A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
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