The results of a survey conducted by PR and Marketing firm Euro RSCG Magnet and Columbia University has found that journalists are increasingly turning to blogs for their information.
The survey’s findings include the following:
Despite these relatively high figures, only 1% of journalists believe blogs are credible. What does this tell you about the journalists?
As the Aaron Kwittken, the CEO of Euro RSCG Magnet, said:
“The findings of this year’s study simply validate what we have known for some time: that blogs are playing a more significant role in the way information is transmitted to readers and journalists alike, and may profoundly alter the media and communications landscapes. The fact that the media are using blogs for reporting and research also demonstrates that blogs have an enormous potential to not only influence the general public, but to influence the influencers – journalists and the media – as well.”
