McDonald’s has undergone a facelift in Israel, with a couple of branches in Tel Aviv adopting new colors in an attempt to make a distinction between the kosher and non-kosher branches.
Under pressure from the city’s chief rabbi, two Tel Aviv branches of the fast food firm McDonald’s have changed the color of their trademark signs to assure diners that their burgers and fries are kosher.
In a first for McDonald’s Corp., the golden arches at the two branches have new blue backgrounds, replacing the trademark red ones. The new signs also display the word “kosher,” both in Hebrew and English.
The changes were made after Tel Aviv’s chief Rabbi, Israel Meir Lau, demanded that a distinction be made.
“I was worried people would be confused, especially tourists who do not know Hebrew,” Lau said.
“Blue is the sky, blue is the flag of Israel and blue is not red,” Lau said. “There must be a clear and sharp difference.”
I think it’s a great idea. The new look will clearly inform people that the food is kosher, and the McDonalds sign will inform people that the food is unhealthy and tastes aweful.
Be that as it may, I would suggest some further changes for the kosher branches.
1. Change the logo from
to 
2. Get rid of Ronald and bring in a Jewish clown, such as:
