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She deserves to be ridiculed and it’s oh so easy.

Baroness Ashton has been ridiculed after footage showing her and one of her most senior diplomats panicking before a crucial meeting with Serbia’s president because they do not know what he looks like became an internet hit.

A live camera and microphone caught the moment, in a Brussels corridor, before the head of the EU diplomatic service and Robert Cooper, her envoy to the Balkans, go to welcome Tomislav Nikolic, the newly inaugurated Serbian President.

Despite the fact that Serbia is a candidate for EU membership and that Lady Ashton’s service is deeply concerned over the nationalist past of President Nikolic, a former ally of former Slobodan Milosevic, the pair have not familiarised themselves with a photograph of him before sensitive talks.

As she prepares to enter the room to welcome Mr Nikolic before the critical negotiations, Lady Ashton, the second best paid female politician in the world after Christine Lagarde, the IMF chief, panics because she does not know whose hand to shake in greeting.

“Robert, somebody has got to come with me because I don’t know what he looks like,” she says, turning back from the meeting room.

Mr Cooper, who is the EU’s lead negotiator with Serbia and a senior British diplomat, replies: “Nor do I.”

Getting increasingly anxious and as the Serbian leader waits in the room, Lady Ashton asks urgently, “who knows, who knows what he looks like?”.

A full blown diplomatic crisis is only averted when a more junior official, whose face cannot be seen, curtly injects to say, “I have a picture.”

After a short pause the film, which has become a hit on Twitter and been likened to the political satire The Thick Of It, shows Lady Ashton warmly greeting a man who she would not have recognised just a few seconds before.

Ashton may not have known what the Serbian president looked like, but many would rather forget what she looks like.

About the author

Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
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