So that’s the name of Hamas’s current operation.
It can likely mean a number of things:
1) It is a reference to a 1974 movie about a man who goes on a killing rampage, starring Charles Bronson (also known for his role as (irony alert) Brig. Gen. Dan Shomron in Raid on Entebbe)
2) They really do have a death wish.
Either way, as Hamas has shown Israel and the world – they do wish people to die, including themselves and their own civilians.