Boutique hospitality company Nobu Hospitality LLC, co-owned by American actor Robert De Niro, is opening a hotel and restaurant in central Tel Aviv, the company announced Tuesday.
The boutique hotel and restaurant chain was founded by Mr. De Niro, Japanese celebrity chef Nobu Matsuhisa, and Hollywood producer Meir Teper.
The Nobu Hotel Tel Aviv, situated on Rothschild Boulevard, a luxurious and picturesque street at the heart of the city, will offer 38 rooms, a pool and fitness center, outdoor spaces, and a private rooftop for events.
And the reasons for Nobu choosing Tel Aviv as one of their locations won’t fill BDS-holes with joy either.
Tel Aviv being a major tourist and business destination makes it a perfect fit for Nobu’s global clients, Nobu CEO Trevor Horwell said in a statement.
In the first 11 months of 2017, over 3.6 million tourists visited Israel, representing a 25% increase from the year before, according to a report published in December by Israel’s Ministry of Tourism.
The fact De Niro is a fan of Israel and Israelis probably doesn’t hurt either.
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