American fast food chain McDonald’s has bought an AI machine-learning company that will automatically change its drive-thru menu panels depending on factors such as weather, time, restaurant traffic and trends.
The technology means that it could suggest McFlurry ice cream products on hot days, or show what is popular at that particular restaurant at the moment.
It can also come up with instant suggestions based on what the customer has already ordered.
McDonald’s is acquiring Israeli startup Dynamic Yield for a reported £300million dollars (£227million) after a trial in some US restaurants last year.
Meanwhile, a story about McDonalds and Israel provides just the excuse I needed to repost this classic
A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
