Melon Warfare

Yesterday I posted about the confusing “pro-palestinian” advertising campaign in the UK, which probably only succeeded in making Londoners pine for watermelon.

It turns out, not only is this an expensive flop, but it is cultural appropriation: been there, done that!

hebrew melons ad

This is an old Zionist advertisement (1930) by the Association for Products of Eretz Israel, imploring people to “buy Zionist melons.”

“Farm products of the Jewish settlements in the Land of Israel were pitted in a stubborn struggle against fresh produce from local Arabs and neighboring countries. The very existence of the Jewish settlements’ agriculture and industry was at stake. Watermelons were one of the fruits that needed protection against foreign products.”

At least our advertising campaign was clear.

Meanwhile, the PA has seized 10 tonnes of Zionist melons because it seems many palestinian Arabs are following the advice of that old poster!

Hat tip: EoZ


David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media