Last week, the US environmental nonprofit Sierra Club canceled its scheduled trips to Israel in response to pressure and bullying from Israel-hating groups.
The email from Owens, who said she was not authorized to speak to the press, described the Sierra Club’s decision to cancel its trips — one scheduled for this month, and another for March 2023 — as the result of an advocacy push from one “Jewish American activist” and a host of both progressive and anti-Zionist groups, including the pro-Palestinian Adalah Justice Project, the Indigenous rights group the NDN Collective, the Campaign for the Boycott of Israel, Jewish Voice for Peace, the Sunrise Movement and the Movement for Black Lives.
An employee with the NDN Collective confirmed he was aware of his organization’s efforts but was not authorized to say more. A request for comment from JVP, the Jewish anti-Zionist group, went unanswered.
The email from Owens read: “On January 20, the board of directors received an email from a Jewish American activist urging us to cancel our upcoming trips to Israel (scheduled for March 15 and 29, 2022 and March 2023), saying that we are greenwashing the conflict there and providing legitimacy to the Israeli state, which is engaged in apartheid against the Palestinian people.”
The board notified Owens and the National Outings team, which “sent our standard response which states that we don’t restrict our trips due to regional conflicts or politics,” Owens wrote. “The activist was not satisfied and said he planned to get additional activist groups involved.
“On February 22, the board received an email from a coalition of activist organizations … threatening that if we did not cancel the upcoming trips within a week, they would go public that the organization was violating the organizational values it recently rolled out.”
Acting executive director Dan Chu, the email said, “appointed a group to handle the response” and notified Israel trip leaders.
The special group appointed by Chu met with the progressive activists, the email said, “who insisted that there was no room for compromise and reiterated their demand that we cancel the trips by March 7.”
The group “spent the next few days reviewing the pros and cons of each outcome,” Owens wrote, adding: “the National Outings team did not want to cancel the trips.”
In the end, two members of the group appointed by Chu recommended that he cancel the trips, “and he agreed,” Owens wrote.
The Israel-haters were pleased with the Sierra Club…and themselves
here's the answer-a coalition including @AdalahJustice @ndncollective @jvplive @USCPR_ @AdalahNY @visualizingpal @palyouthmvmt @Blklivesmatter made this happen–exactly who should be @SierraClub's constituency. Mabrook/Mazel Tov/Congratulations to everyone who made this possible! https://t.co/3d7xwTIwBr
— Rebecca Vilkomerson (@RVilkomerson) March 15, 2022
The Sierra Club, the preeminent conservation org, was set to lead a nature trip to Israel today with no mention of Palestinians. So a coalition of Palestinian, Indigenous, Black and Jewish partners demanded they cancel trips that would greenwash apartheid. Weeks later, they did! pic.twitter.com/VRtPuF0EmV
— Jewish Voice for Peace (@jvplive) March 15, 2022
Our coalition welcomes @SierraClub's decision to cancel March tours greenwashing Israeli apartheid.
— Adalah-NY (@AdalahNY) March 15, 2022
The tours erased "the existence of the Palestinian people and Israel’s systemic racism & discrimination" #DoNoHarm #DontGreenwashApartheid
PRESS RELEASE➡️ https://t.co/ipsFtftbvQ pic.twitter.com/euQcYTJnZe
In the fight for environmental justice, there are no borders. That's why we demanded Sierra Club cancel its planned trips to apartheid Israel—and @sierraclub listened! Thank them today: https://t.co/Q4qpifbeVf#DoNoHarm#DontGreenwashApartheid pic.twitter.com/sWBBrgkEUS
— #EndTheSiegeOnGaza (@AdalahJustice) March 15, 2022
though wary that many Jews were incensed over their decision:
There is nothing anti-Jewish about ending complicity in Israeli apartheid and respecting the Palestinian picket line for freedom!
— Jewish Voice for Peace (@jvplive) March 15, 2022
Can you take a moment to thank the Sierra Club for their decision to drop the trips? https://t.co/gfubmrZz2T#DontGreenwashApartheid#DoNoHarm
Colonization and erasure of Indigenous people is never green—it’s deadly greenwashing. In the face of Zionist backlash, join us in telling @SierraClub to stay steadfast in choosing justice over complicity with Israeli apartheid. Take action: https://t.co/zrBHw2PUOs
— Adalah-NY (@AdalahNY) March 15, 2022
The Sierra Club is under intense pressure from the JCRC and the ADL to reverse its principle decision to cancel their trips to the apartheid state.
— #EndTheSiegeOnGaza (@AdalahJustice) March 15, 2022
Can you amplify your support for their decision by tweeting and commenting on their Instagram? https://t.co/ETkHBX0SZT
1/ UPDATE: Sierra Club officials are reportedly wavering under Zionist backlash. Let them know you support their original principled decision not to contribute to greenwashing settler colonialism & apartheid. https://t.co/UhFDJ9lzUh https://t.co/XDstKXMBTx pic.twitter.com/B5EqEy0K1F
— Visualizing Palestine (@visualizingpal) March 16, 2022
Alas, that was all so 15 hours ago. Since then, the Sierra Club has announced it reversed their decision, while denouncing BDS:
The US environmental nonprofit Sierra Club is reinstating trips to Israel after canceling scheduled visits in response to pressure from anti-Israel groups.
Ross Macfarlane, the Sierra Club’s vice president, phoned Rabbi Abraham Cooper of the Simon Wiesenthal Center to inform him of the decision, the center says.
—
Macfarlane apologized for the sudden cancellations of trips to Israel, said the visits will continue in the future and denounced the Boycott, Divestment and Sanctions (BDS) movement against Israel, the Weisenthal Center says.
Needless to say, the haters are not happy campers:
Your engagement with our coalition was dishonest+reprehensible. Indigenous and Palestinian women expressed their pain at the harm you've caused erasing our existence. You introduced yourselves with land acknowledgements and then disposed of us as soon as your funders threatened.
— #EndTheSiegeOnGaza (@AdalahJustice) March 16, 2022
The @sierraclub issued a statement reversing their decision to drop trips to apartheid Israel. The statement doesn't mention Palestinians. At least the trip descriptions mentioned a Palestinian sunbird 😔 https://t.co/f5r8N6sFzk
— #EndTheSiegeOnGaza (@AdalahJustice) March 16, 2022
Talk about giving them the bird.
You have to love watching these dodos flapping furiously as their plans come unstruck.