You may have noticed something different around these parts.
That’s right, Israellycool has undergone a site redesign, in line with the new branding, a process I began already a few years ago with the new logo, fonts, color scheme, and graphic templates.
It occurred to me that I never publicly thanked (at least on here) Arielle from Rubberband for her amazing branding work to really capture the true identity of Israellycool.
- Strong colors unrelated to antisemitism or Israel advocacy which will differentiate us
- A street art look that says many things: relevance to the politics of today and the college crowd, the strength of our opinions, our tendency to be (more than) a bit subversive and cheeky, the immediacy of information, and our willingness to be vocal.
- The little icon on the far right of the full logo, simultaneously giving the street art vibe and referencing a copyright symbol, which says this is original content.
Now, thanks to those of you who have contributed to our fundraising campaigns the past year, we have been able to begin the process of also revamping the website, with this first-step blog redesign implemented by Michal of Netmii, which I believe really gives the site a cleaner-yet-edgier look consistent with the brand, while at the same time improving site speed and performance.
In addition to the quality of their work which speaks for itself, both Arielle and Michal have been joys to work with. I am currently working with Arielle on new business cards and fundraising campaign banners, while I plan to again work with Michal for the new Israellycool non-profit website, which will represent Israellycool as not just a blog but the something bigger that it is (and is one of the things for which our May fundraising campaign will hopefully raise money).
