You have probably already seen the story about Eman Masoud, the esthetician and founder of Staten Island’s organic skincare company Pure with Nature, who bragged on social media about treating a Jewish couple like garbage:
Iman Masoud, a NY based licensed and owner of Pure with Nature, posted a video recounting an encounter she had with a Jewish couple at a parking pay station.
— SDS (@stopdontshoporg) November 28, 2025
At the start of her video, she says, “This couple just came up to me that is clearly—clearly—you know what, I’m not… pic.twitter.com/OftZAWG57B
I wanted to bring up some points that do not seem to have been covered elsewhere.
Firstly, beyond Eman Masoud’s vile antisemitism, there’s her sheer hypocrisy. She basically complains the couple should have judged her from her Muslim appearance and concluded she would not help Jews (or at least “Zionists”). In other words, they should paint all Muslims with the same brush. At the same time, she admits not all Jews are Zionists.
And her hypocrisy doesn’t end there. Would you believe she hates casual racism?
Then there’s her complaint that we co-opted the word “lo” (meaning “no) from Arabic. This is simply not true. Hebrew and Arabic are closely related Northwest and Central Semitic languages, so many basic words look alike, especially pronouns, prepositions, and particles.
Also, interestingly, Eman Masoud shares a surname with thug Saadah Masoud, who also seems to be from Staten Island. Whether or not she’s related to Staten Island’s own Jew-battering thug, the attitude is unmistakably the same.
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