Fun Fjord Fact: BDS Fails In Norway

There’s no getting away from it. Boycotting the Jewish state is not a good way to win friends and influence people. From Norway:

Staples, a large Norwegian department store chain, announced in December that it was going to stop selling SodaStream products from Israel following pressure from the local workers Union and pro-Palestinian groups.

….

Staples claimed they stopped selling the product because it sold poorly. Following a campaign by MIFF, Staples reversed its decision and returned to selling SodaStream. MIFF notified Staples it would publicize that Staples was a boycotting company, thus potentially hindering its international sales. Staples announced: “We want to make it clear: We still sells SodaStream. We take no position on political issues.”

As I contend, BDS will hurt boycotters more than it will hurt Israel. Israel’s trade with Norway, despite a hostile political class and plenty of anti Israel rhetoric in the media there, has grown for the last five straight years.

 

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About Brian of London

Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include electric cars, world peace and an end to world hunger. Besides blogging here, Brian of London now writes at the Times of Israel. Brian of London also hosted Shire Network News

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