There’s no getting away from it. Boycotting the Jewish state is not a good way to win friends and influence people. From Norway:
Staples, a large Norwegian department store chain, announced in December that it was going to stop selling SodaStream products from Israel following pressure from the local workers Union and pro-Palestinian groups.
Staples claimed they stopped selling the product because it sold poorly. Following a campaign by MIFF, Staples reversed its decision and returned to selling SodaStream. MIFF notified Staples it would publicize that Staples was a boycotting company, thus potentially hindering its international sales. Staples announced: “We want to make it clear: We still sells SodaStream. We take no position on political issues.”
As I contend, BDS will hurt boycotters more than it will hurt Israel. Israel’s trade with Norway, despite a hostile political class and plenty of anti Israel rhetoric in the media there, has grown for the last five straight years.