Really bad translation fail or really bad desire to cause embarrassment to Clinique by a disgruntled employee? (Hat tip: JMDavido on Twitter)
Clinique has a product called a Chubby Stick™ Moisturizing Lip Colour Balm. So perhaps this was more of a translation fail than disgruntled employee gone wild.
Although why on earth then is the woman in the picture painting it over her forehead and cheeks?
The plot thickens!
So no translation fail. Just a marketing fail.
Please help ensure Israellycool can keep going, by donating one time or monthly