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Israeli Eurovision Winner Netta’s ‘Toy’ Signed to Well-Known Record Label

Things just keeps getting better for Israel’s Netta, with news she just signed a deal with a well-known record label.

Israeli singer Netta, whose “Toy” won the Eurovision Song Contest earlier this month, has signed a deal for the song with S-Curve Records/BMG.

A quirky electronic tune, which features English lyrics and a scat-like vocal, “Toy” has amassed more than 60 million views on YouTube and reached No. 1 on Spotify’s Viral 50 chart around the globe, claiming the top spot in the U.S., UK, and Australia.

New York-based S-Curve is home to such acts as Andy Grammer, Leslie Odom Jr., Rachel Crow and We The Kings, among others. In 2015, BMG, which counts Janet Jackson, Jason Aldean, Blink-182 and Fergie on its artists roster, acquired S-Curve, which was founded by music industry veteran Steve Greenberg. Jackson’s “Unbreakable” was BMG’s first release to reach No. 1 on the Billboard 200 album chart.

S-Curve Records: BDS-holes can add this to the list of things to boycott.

Assuming they haven’t already boycotted the devices through which to listen to music.

About the author

Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
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