Israeli Eurovision Winner Netta’s ‘Toy’ Signed to Well-Known Record Label

Things just keeps getting better for Israel’s Netta, with news she just signed a deal with a well-known record label.

Israeli singer Netta, whose “Toy” won the Eurovision Song Contest earlier this month, has signed a deal for the song with S-Curve Records/BMG.

A quirky electronic tune, which features English lyrics and a scat-like vocal, “Toy” has amassed more than 60 million views on YouTube and reached No. 1 on Spotify’s Viral 50 chart around the globe, claiming the top spot in the U.S., UK, and Australia.

New York-based S-Curve is home to such acts as Andy Grammer, Leslie Odom Jr., Rachel Crow and We The Kings, among others. In 2015, BMG, which counts Janet Jackson, Jason Aldean, Blink-182 and Fergie on its artists roster, acquired S-Curve, which was founded by music industry veteran Steve Greenberg. Jackson’s “Unbreakable” was BMG’s first release to reach No. 1 on the Billboard 200 album chart.

S-Curve Records: BDS-holes can add this to the list of things to boycott.

Assuming they haven’t already boycotted the devices through which to listen to music.


David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media

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