They seem to be the UK branch of IfNotNow.
And when Na’amod officially launched in July, guess who tweeted about it.
Note the last two words: “Join us.”
If all of this isn’t enough to convince you they are related, perhaps this will: two weeks after IfNotNow went to Logan airport to harass Birthright participants
Na’amod did the same thing in the UK, using the same hashtag and even tagging IfNotNow.
Naturally, IfNotNow posted about it.
By the way, these were the brochures Na’amod activists were handing out.
I rest my case.
To my fellow Jews and Israel supporters in the UK: please be aware that IfNotNow is now operating over there as Na’amod, and will replicate their tactics.
Update: Looks like I struck a nerve.