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Panel House’s Adam Gibbs: Bigotry as a Business Plan?

Normally when I have exposed a Jew-hater and revealed their profession or business, they have panicked like a deer in the headlights, eager to save their livelihood.

On the occasions they posted the vile content to their business account, they will invariably claim they are “anti-Zionist-not-antisemitic.”

But the following is the first time I have seen someone traffic in antisemitism and racism as part of their business plan.


Meet Adam Gibbs of Panel House, an automative store in Queensland, Australia:

adam gibbs

A boofhead who already made the news last year for joking about domestic violence

Adam Gibbs has branched out into vile antisemitism:

(the first video in this sequence has since been removed)

as well as anti-gay and anti-Asian “humor”:

Now Adam no doubt wants to stir controversy, probably to attract a racist, bogan crowd who love their cars. So I understand some of you might question why I am posting about him, possibly increasing his exposure.

And true, I am all for freedom of speech.

I just happen to also support consequences for that speech.

So if anyone were to look into whether Adam Gibbs has breached s124A of the Anti-discrimination Act 1991 (Qld), I think fair’s fair.

As for the antisemitic and racist bogan customer base Adam Gibbs no doubt is trying to attract with this videos, I assume they still care about receiving good products and service. If this is the audience he wants to cultivate – people drawn in by antisemitic, racist and homophobic “banter” – they might want to read the room… or at least the reviews:

Turns out the only thing more defective than the products may be the judgment behind the business.

About the author

Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
Picture of David Lange

David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media
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