The five shekel coffee shop Cofizz should be thanked for bringing down the price of coffee in Jerusalem, Israel. However, Cofizz used a pre-1967 map of Israel in an advertising campaign and there was buzz for the bizz, but certainly not kind they wanted.
I mean really putting Tel Aviv near the Gaza Strip, who got paid to do that?
There was no line at Cofizz on Ben Yehudah this week even before some called for a boycott. But as long as we are pulling up old maps to use, how about the map of Land of Israel under British Mandate?
Go back to before 1922, that map could arouse world media to roar in protest. Jordan would not be happy, but Cofizz would be in world headlines.