Coldplay Continues Love Affair With Israelis
David Lange
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Their music video for “Hymn for the Weekend” earlier this year was produced with visual design by Israelis. Now it has been reported that Coldplay’s latest video was directed by Israelis.
Coldplay, likely the world’s most famous band, turned to two Israeli directors for their latest music video and the result is a masterpiece of film according to the band’s lead singer and critics alike.
The clip for Up&Up, from Coldplay’s new album A Head Full Of Dreams, was directed by Vania Heymann and Gal Muggia of Israel.
It has already garnered over six million views in just over a day, going viral at a whirlwind pace with the clicks continuing to roll in over the visual ingenuity of the video.
Last week Coldplay’s lead singer Chris Martin told Beats 1 radio that “the video is – I’m going to drop the mic here and say I think it’s one of the best videos people have made. Even if you took the music away.”
“This is made by these Israeli guys, these young guys called Vania and Gal. I just saw it right now and I was: ‘I can’t believe that’s our video.’ If that was someone else’s video I’d be so jealous,” admitted Martin.
Speaking of the Israeli directors, he said, “they have this whole visual way of looking at things that I could never have thought of myself.”
Here’s the video. It is pretty spectacular.
They’ve come a long way since 2011.
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David Lange
