Back in 2011, British band Coldplay played dirty when it posted a pro palestinian song on its Facebook page. And even though they later removed the song from their page, the initial post, as well as the fact they have not played in Israel, might lead one to conclude they are BDSHoles.
But not so fast. Last year, they invested in an Israeli company. And now comes news they employed an Israeli visual design company to produce their latest video clip.
The new hit music video of “Hymn for the Weekend,” performed by Beyonce and the British rock group Coldplay, was produced with visual design by Israelis from Yaron Yashinski Studio. The work on the video, which attracted 18 million views online in just two days, is among the most prestigious projects ever undertaken by an Israeli firm of its kind.
The clip itself was filmed in Mumbai, India, but all of the stages of its design, animation and additional visual elements were carried out over a three-month period in Israel by an eight-person team. Yaron Yashinski himself is a former animator who now owns and runs the visual effects and design studio. He received the commission together with a Los Angeles-based Israeli partner, Uzi Mor.
Meanwhile, Coldplay’s Fix You gets the Jerusalem Multidisciplinary Department Chamber Choir treatment. And it is quite wonderful.
