The Israel Story Of The Better Place Electric Car Crash
Israel Story is a highly regarded, English-language, podcast which covers a wide range of stories about Israel. This week’s episode is all about the electric transportation company, Better Place. It coincides with a new book (which I haven’t read yet). I’m featured as one of the people whose stories are intertwined with that of the company.
This is brilliantly put together in every way. I can’t imagine a better summary of the Better Place story.
From the episode’s website:
Not that long ago, an Israeli vehicle was about to change the world. But it didn’t. In today’s episode, we find out why the Better Place electric car generated such excitement and inspired such devotion, and why its ultimate demise was so devastating.
In 2007, long before Tesla and Elon Musk became household names, a thirty-nine-year-old Israeli tech entrepreneur by the name of Shai Agassi came out with an announcement that rattled the world: He was going to revolutionize transportation, make countries oil-free by 2020, and curb the effects of climate change. Agassi hoped to put millions and millions of drivers, all around the globe, behind the wheel of an inexpensive electric car, with virtually unlimited range. And that, he told anyone who would listen, was going to make the world a “Better Place.”
There’s quite a bit more to say on the subject of handing the cars back and I do intend to write or record that story soon.