Attention BDS-Holes: Just Do It

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NIKE has just purchased an Israeli company.

US footwear and clothing giant NIKE Inc. (NYSE: NKE) announced last night that it has acquired Israeli computer vision company Invertex Ltd. to strengthen its digital technology platforms. Nike added that the Tel Aviv based company’s talented team will focus on building groundbreaking innovations to help Nike serve millions of members around the globe.

Invertex has developed scan-to-fit guided shopping experience platforms that combine advanced 3D-digitization and deep-learning technologies to deliver tailored solutions for in store, at home and online audiences. Invertex’s comprehensive platform enables retailers to significantly improve their online sales-capabilities by lowering returns by empowering customers to trust and enjoy their e-commerce experience. The company’s clients also have the capacity to tailor their existing product lines to their customers’ specific needs.

Things just got incredibly awkward for many Israel haters



At least ISIS is already covered.

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An Aussie immigrant to Israel, David Lange is founder and managing editor of Israellycool. He is a happy family man, and a lover of steak, Australian sports and single malt whisky.