Mensch of the Day: Baron Jay Littleton Jr (‘The Kanye Clone’)

With antisemitism running rampant and my own preoccupation with fighting it meaning the majority of posts on here expose the bad guys, it is a pleasure to be able to highlight the good guys.

Like Baron Jay Littleton Jr, aka ‘The Kanye Clone’.

Jay, who is based in Los Angeles, said it was his idea to wear the “Jewish Lives Matter” shirt while walking at a fashion show at the Conrad New York Downtown hotel in Tribeca for Creators Inc., a social media management company. The show featured the company’s creators and other invited guests.

Originally, Jay said the producers of the show asked him to wear a “White Lives Matter” shirt to recreate West’s viral moment from his own YZY SZN 9 fashion show for his Yeezy collection during last fall’s Paris Fashion Week. That shirt sparked a social media altercation with Sean Combs, the rapper also known as Puff Daddy and Diddy, that touched off West’s stream of antisemitic remarks. 

Jay asked to wear a Jewish Lives Matter shirt instead. 

Jay’s message, he said, was a literal one: “I wanted to convey a message that Jewish lives matter,” he told the New York Jewish Week. “My intention behind it is that each culture can rally around each other.”

“All ethnicities matter,” he added. “Black lives matter, white lives matter.”

This was Jay’s first time publicly wearing the shirt, which he sells on his website along with other Yeezy-esque apparel and footwear. On the runway, Jay paired the shirt with loose black pants tucked into black leather boots. He also wore black sunglasses and a black baseball cap with the letters ‘YZS’ on the front, a spoof of West’s “YZY” brand.

Saturday night’s fashion show was not the first time Jay has imitated West: He told the New York Jewish Week that he has been impersonating the rapper for nearly two decades, since West released his debut album, “The College Dropout,” in 2004. 

“People hire me to do bar mitzvahs, birthday parties, corporate events, meet and greets,” Jay said. “Everywhere I go, I’m getting mistaken as Kanye West.” In fact, Jay appeared as a stand-in for West in the music video for Jewish rapper Drake’s 2015 song “Energy.”

The similarities between the two men don’t stop at looks. Both are 46 years old and hail from the Midwest — West from Chicago and Jay from Detroit. “We are like two different dimensions on the same earth,” Jay told the New York Jewish Week, adding that West has never contacted him about his videos and the two have never met.

His day job is serving as the director of the eponymous Baron Jay Foundation, which he founded in 2002 with the aim of empowering underprivileged youth in the Los Angeles area, where he now lives. 

Baron may be a clone of Kanye, but we need to be cloning people like Baron!


David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media

Daily Updates

Delivered straight to Your mailbox


By signing up, you agree to our terms