Adidas Rejects Claim That End of Israel Football Association Sponsorship Was Related to BDS

Last week I posted about the BDS movement’s claim that Adidas had decided to withdraw its sponsorship of the Israel Football Association (IFA), hailing it as a BDS victory. I showed how it was yet another blatant lie, based on 1. the wording of Adidas’ response letter to the BDS-holes and 2. News that the IFA had decided to go with Puma and end their arrangement with Adidas, as part of a “strategic move” to improve teams’ performance.

It turns out that not long afterwards, Adidas themselves came out to reject the BDS movement’s claims.

The Boycott, Divest, and Sanctions (BDS) movement against Israel claimed victory Tuesday after Adidas ended its sponsorship of Israel’s Football Association (IFA), though i24NEWS has learned that the German sports giant’s decision was in no way politically motivated.

“Adidas can confirm that the existing agreement [with IAF] was not extended beyond the agreed term,” an Adidas spokesperson told i24NEWS.

The decision was “not politically motivated,” and Adidas “wishes to thank Israel Football Association for its collaboration and wishes it much success,” according to the statement.

This was reported a week ago, yet the BDS Movement have not retracted their false claim of a BDS victory. And the Israel haters are still spreading the fake news.

I know I keep repeating myself, but if you need to keep lying, then you are probably not on the right side, and certainly not – to quote Charlie Sheen – “winning!”


David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media

Daily Updates

Delivered straight to Your mailbox


By signing up, you agree to our terms