Israel-Haters Invent Fake ‘Nike’ BDS Victory
Huwaida Arraf, co-founder of the terrorist-loving International Solidarity Movement, and former Chair of the terrorist-loving Free Gaza Movement, is one of a number of Israel-haters who claim Nike will no longer sell in Israel as part of a boycott campaign:
Note while Arraf admits Nike never said as much, she insinuates that this is indeed their reason.
The Jerusalem Post article to which she links makes clear this is a purely business decision.
Israeli retailers are fuming after international sporting goods giant Nike on Sunday said it will stop working with them to market its products. The measure will come into effect on May 31, 2022, Nike said.
As one of the most popular sports brands in the world and in Israel, the loss of those sales would weigh heavily on the businesses of hundreds of local sports stores.
In a letter sent to store owners on Sunday, Nike said: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.”
The decision is in line with Nike’s global plans to reduce the number of stores it works with, preferring to direct customers to buy its shoes, clothing, and gear on its website and in company-owned stores.
Nike believes it can earn much higher profits and control its premium product experience by managing the entire sales process itself. The company also ended its relationship with Amazon in 2019.
The words “the continuation of the business relationship between you and the company does no longer match the company’s policy and goals,” into which Arraf tries to impute a BDS meaning, are clearly referring to purely business objectives, namely a preference of direct customers to their website and Nike-owned stores.
And if you don’t believe me, consider that just three years ago, Nike acquired Israeli startup Invertex Ltd., a developer of computer vision technologies, which is now the basis of their Digital Innovation Hub.
When it comes to making shit up, the haters’ attitude is indeed Just Do It.