The Independent Pushes Fake ‘Nike Boycotting Israel’ Story

A few days ago, I posted how Israel-haters were twisting as a BDS victory Nike’s decision to terminate sales in Israeli stores, despite a Nike statement that it was a purely business decision.

This kind of twisting of the truth is what we have come to expect from the haters. But the mainstream media?

The Independent have gone ahead and implied the same thing as the haters, by connecting this to Ben & Jerry’s recent decision:

Nike has announced its plans to terminate sales in Israel as of next year.

The sportswear giant said the measures, which will see it cease working with Israel altogether to market and sell its products, will come into effect on 31 May 2022.

In a letter reportedly sent to store owners in Israel on Sunday, Nike said: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.

“We strongly encourage you to already start anticipating this termination in order to successfully continue your business without Nike products in your assortment.”

The decision will impact hundreds of sports stores across the country.

It has come into place as part of a global marketing strategy review.

The decision follows the announcement that ice cream company Ben & Jerry’s would end sales in the Occupied Palestinian Territories.

In July, the company issued a statement saying it is “inconsistent” with its company values for Ben & Jerry’s ice cream to be sold there.

“We also hear and recognize the concerns shared with us by our fans and trusted partners,” they added.

The question is: is this lazy or deliberately untruthful reporting by the Independent?

Hat tip: Michal

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David Lange

A law school graduate, David Lange transitioned from work in the oil and hi-tech industries into fulltime Israel advocacy. He is a respected commentator and Middle East analyst who has often been cited by the mainstream media

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