SBS has refused to bow to demands from protesters to boycott Eurovision in Israel next year and has threatened to sue them for appropriating the broadcaster’s branding.
It used a red leaflet featuring the SBS name and logo to promote its cause. It said: “Boycott Eurovision 2019; Don’t Celebrate Israel’s Apartheid Crimes”.
SBS sent a legal letter saying they must “immediately remove SBS’s trademark from any of your websites, social media pages and any other marketing and promotional material”.
“As is common practice for organisations managing and protecting their brand, SBS is in contact with this organisation about their unauthorised use of the SBS logo,” a spokeswoman told Guardian Australia.
The legal dispute remains unresolved.
“SBS respects and supports the right for people to express their views,” a spokeswoman told Guardian Australia.
“SBS has been broadcasting Eurovision for 35 years and will continue to do so because of the spirit of the event in bringing people and cultures together in a celebration of diversity and inclusion through music.”
In case this sounds familiar, it is. Just last month I posted how fellow Israel haters the National Students for Justice in Palestine (NSJP) co-opted the UCLA Bruin Bear logo to advertise their hate conference.
From logos to narratives, they steal. It is what they do.
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