What The MSM Is Not Reporting: The Arab Jobs At Risk

By now everyone reading this knows of SodaStream firing Palestinian workers. Whatever the reasons, it is a fact. SodaStream has relocated to its new large plant in the Negev.

The first time I heard of SodaStream, was when they gave out these cute bottles.

pink sodastream bottle

It was October of 2010, before the 2013 Super Bowl commercial controversy and huge ad success with Scarlett Johansson the following year.

At the conclusion of the first Komen Israel Race for the Cure held in Jerusalem, participants received a pink water bottle as a gift from SodaStream.

It was an unbelievable event, so many amazing photos of multi-cultural unity, thousands of Arab women came from all over the country to march through the streets of Jerusalem. A blog post was not enough – I needed a Facebook page to share some of the best of the day. Sadly, as it was the ultimate “peace” story, there was little media coverage.

Sorry. I always get off topic when I think of how beautiful that day and the second walk were and how few get to hear about these good news stories.

Back to the point of this piece, EU labeling, BDS and Israeli businesses over “The Green Line.”

Some “West Bank” wineries are looking for new solutions to sell their products. However, Barkan Winery moved from the Barkan Industrial Park to a moshav inside “the green line” over three years ago.

For those who have not driven toward Ariel and Barkan, from Jerusalem, Israel, it was so much closer than I had imagined, but then nothing in Israel is far.

view near Barkan Industrial Park, Judea and Samaria west bank

This is the road leading to the Barkan and Ariel Industrial Parks.

road to Industrial Park in Barkan, West Bank, Judea and Samaria

Remember this road and land, mostly barren land, when you hear the “West Bank,” the disputed territory. Then arising on a hill in the middle of nowhere are the business areas, the industrial parks.

Ariel Industrial Park Barkan

This is a view of the Ariel Industrial Park, where dozens of Israeli companies, smaller than SodaStream, without the ads and celebrity buzz, are trying to stay in business and grow.

A visit to the Barkan Industrial Park illustrates how BDS does not care about helping anyone,. BDS is about hate and terror.

Israeli business over green line employing arab workers

In dozens of Israeli factories, thousands of Arab workers are employed.

Arab workers in plastic factory in Barkan Industrial Park

One company makes plastic parts to be shipped around the world.

Israeli business in Barkan with Arab workers

Another business has a second generation from the same family happy to receive fair wages and benefits from Israeli employers.

Arab woman working in Israeli business As it is International Women’s Day, Muslim women are also happy to find safe and good employment in Israeli businesses over the line.

If these Israeli companies are forced to move because of lost business due to EU labeling or BDS protesters, the Israelis will find a new place to rebuild. However, thousands of Arabs will be left without jobs.

SodaStream is getting media attention, but the bigger story is not.


Real Jstreets

I lived in the United States, Canada and Australia before moving to Israel in the midst of the Second Lebanon War. For the last ten years, walking the streets of Jerusalem, the scenes I saw every day did not resemble the ones familiar in the Western media. Now I try to share those positive images with the world, what is really happening in Jerusalem, Israel, The Real Jerusalem Streets

Daily Updates

Delivered straight to Your mailbox


By signing up, you agree to our terms